ABOUT US

DASS FASHION (Simar Glossy) was founded in 2001 in Surat, Gujarat and has grown to become a highly recognized women clothing trading house with a devoted clientele.

We know the price and quality of our products are enough to keep people coming back, but we're also highly committed to customer satisfaction and giving our customers a shopping experience they won't find elsewhere.

We take pride in offering our valued customers creative collections for each season. Try us on for yourself and understand why so many have made DASS FASHION their favorite shopping destination.

A clear vision along with focus on quality, creativity and innovation has resulted in this spectacular, trail-blazing success.

Today, DASS FASHION has established an impeccable reputation and carved a permanent niche in the industry throughout India.

The company manufactures all kinds of intricate embroidered fabrics on the latest Swiss-make Embroidery Machines operated by Swiss-trained technicians.

Customer Profile


With more than 22 years of experience in delivering to exacting national standards in production, quality & delivery.

The company today has a growing list of satisfied and committed customer portfolio, consisting of apparel exporters, fabric importers, domestic buyers, local and international department stores, and supermarket chains.

Quality Policy


DASS FASHION is committed to design, manufacture, and on-time delivery of superior quality embroidered fabrics.

This shall be achieved through continuous improvements and teamwork.

DASS FASHION is committed to comply with the requirements and to continually improve the effectiveness of the quality management systems.

Sustainability & Responsibility


DASS FASHION believes in fashion with a conscience. We continuously explore eco-friendly practices in sourcing, production, and packaging.

By promoting responsible fashion, we aim to reduce our environmental footprint while delivering exceptional quality. Our commitment to ethical standards ensures transparency, sustainability, and long-term value for both customers and the planet.

Product Portfolio

The company product portfolio consists of:

  • Ethnic Women Wear Fabrics
  • Digital Printed Fabrics
  • Embroidered Fabrics
  • Salwar Kameez Fabrics
  • All-over Fabrics
  • Viscose & Polyester Fabrics

    Supply of variety of fabrics such as Cambric, Chiffon, Georgette, Mesh, etc., with embroideries.

FEATURED COLLECTION

New in
Digital Print With Handwork Daily Wear Straight Cut Dress

Digital Print With Handwork Daily Wear Straight Cut Dress
from Rs. 2,995.00
from Rs. 2,995.00
New in
Lavender Pure Lea Silk Printed Salwar Suit

Lavender Pure Lea Silk Printed Salwar Suit
from Rs. 2,995.00
from Rs. 2,995.00
New in
Digital Print Pure Lea Silk Fancy Suit In Black Color

Digital Print Pure Lea Silk Fancy Suit In Black Color
from Rs. 2,995.00
from Rs. 2,995.00
New in
Pure Lea Silk Digital Print With Hand Work Dress

Pure Lea Silk Digital Print With Hand Work Dress
from Rs. 2,995.00
from Rs. 2,995.00
New in
Pure Viscose Muslin Digital Print Salwar Kameez In Pink Color

Pure Viscose Muslin Digital Print Salwar Kameez In Pink Color
from Rs. 2,495.00
from Rs. 2,495.00
New in
Olive Pure Viscose Muslin Digital Print Embroidery Salwar Suit

Olive Pure Viscose Muslin Digital Print Embroidery Salwar Suit
from Rs. 2,495.00
from Rs. 2,495.00
New in
Beautiful Designer Pure Viscose Muslin Digital Print Salwar Suit

Beautiful Designer Pure Viscose Muslin Digital Print Salwar Suit
from Rs. 2,495.00
from Rs. 2,495.00
New in
Rust Pure Viscose Muslin Digital Print Embroidered Salwar Suit

Rust Pure Viscose Muslin Digital Print Embroidered Salwar Suit
from Rs. 2,495.00
from Rs. 2,495.00
New in
Fancy Silk Dyed Yarn Jacquard Salwar Kameez In Magenta Color

Fancy Silk Dyed Yarn Jacquard Salwar Kameez In Magenta Color
from Rs. 2,660.00
from Rs. 2,660.00
New in
Fancy Silk Dyed Yarn Jacquard Salwar Suit

Fancy Silk Dyed Yarn Jacquard Salwar Suit
from Rs. 2,660.00
from Rs. 2,660.00
New in
Olive Pure Viscose Muslin Long Straight Cut Salwar Kameez

Olive Pure Viscose Muslin Long Straight Cut Salwar Kameez
from Rs. 3,345.00
from Rs. 3,345.00
New in
Cyan Digital Print Suit

Cyan Digital Print Suit
from Rs. 3,345.00
from Rs. 3,345.00
New in
Orange Embroidered Digital Print Designer Salwar Suit

Orange Embroidered Digital Print Designer Salwar Suit
from Rs. 3,345.00
from Rs. 3,345.00
New in
Pure Viscose Muslin Embroidered Digital Print Straight Cut Salwar Kameez

Pure Viscose Muslin Embroidered Digital Print Straight Cut Salwar Kameez
from Rs. 3,345.00
from Rs. 3,345.00
New in
Pure Lea Silk Red Digital Print Dress

Pure Lea Silk Red Digital Print Dress
from Rs. 2,995.00
from Rs. 2,995.00
New in
Cyan Color Pure Lea Silk Digital Print Suit

Cyan Color Pure Lea Silk Digital Print Suit
from Rs. 2,995.00
from Rs. 2,995.00