ABOUT US

DASS FASHION (Simar Glossy) was founded in 2001 in Surat, Gujarat and has grown to become a highly recognized women clothing trading house with a devoted clientele.

We know the price and quality of our products are enough to keep people coming back, but we're also highly committed to customer satisfaction and giving our customers a shopping experience they won't find elsewhere.

We take pride in offering our valued customers creative collections for each season. Try us on for yourself and understand why so many have made DASS FASHION their favorite shopping destination.

A clear vision along with focus on quality, creativity and innovation has resulted in this spectacular, trail-blazing success.

Today, DASS FASHION has established an impeccable reputation and carved a permanent niche in the industry throughout India.

The company manufactures all kinds of intricate embroidered fabrics on the latest Swiss-make Embroidery Machines operated by Swiss-trained technicians.

Customer Profile


With more than 22 years of experience in delivering to exacting national standards in production, quality & delivery.

The company today has a growing list of satisfied and committed customer portfolio, consisting of apparel exporters, fabric importers, domestic buyers, local and international department stores, and supermarket chains.

Quality Policy


DASS FASHION is committed to design, manufacture, and on-time delivery of superior quality embroidered fabrics.

This shall be achieved through continuous improvements and teamwork.

DASS FASHION is committed to comply with the requirements and to continually improve the effectiveness of the quality management systems.

Sustainability & Responsibility


DASS FASHION believes in fashion with a conscience. We continuously explore eco-friendly practices in sourcing, production, and packaging.

By promoting responsible fashion, we aim to reduce our environmental footprint while delivering exceptional quality. Our commitment to ethical standards ensures transparency, sustainability, and long-term value for both customers and the planet.

Product Portfolio

The company product portfolio consists of:

  • Ethnic Women Wear Fabrics
  • Digital Printed Fabrics
  • Embroidered Fabrics
  • Salwar Kameez Fabrics
  • All-over Fabrics
  • Viscose & Polyester Fabrics

    Supply of variety of fabrics such as Cambric, Chiffon, Georgette, Mesh, etc., with embroideries.

FEATURED COLLECTION

New in
Pink Pure Lawn Cotton Digital Print With Embroidered Straight Cut Salwar Suit

Pink Pure Lawn Cotton Digital Print With Embroidered Straight Cut Salwar Suit
from Rs. 2,145.00
from Rs. 2,145.00
New in
Light Cyan Pure Lawn Cotton Digital Print With Handwork Suit

Light Cyan Pure Lawn Cotton Digital Print With Handwork Suit
from Rs. 2,045.00
from Rs. 2,045.00
New in
Pure Lawn Cotton Digital Print Long Straight Cut Salwar Suit In Cream Color

Pure Lawn Cotton Digital Print Long Straight Cut Salwar Suit In Cream Color
from Rs. 2,145.00
from Rs. 2,145.00
Rs. 0.00
New in
Rani Pure Silk Embroidery With Cording Work Party Wear Designer Palazzo Salwar Suit

Rani Pure Silk Embroidery With Cording Work Party Wear Designer Palazzo Salwar Suit
from Rs. 2,595.00
from Rs. 2,595.00
New in
Maroon Pure Silk Tissue Salwar Kameez With Digital Print Dupatta

Maroon Pure Silk Tissue Salwar Kameez With Digital Print Dupatta
from Rs. 3,345.00
from Rs. 3,345.00
New in
Pure Lawn Cotton Sea Green Digital Print Straight Cut Salwar Suit

Pure Lawn Cotton Sea Green Digital Print Straight Cut Salwar Suit
from Rs. 2,045.00
from Rs. 2,045.00
New in
Pure Viscose Muslin Digital Print Long Dress In Mustard Color

Pure Viscose Muslin Digital Print Long Dress In Mustard Color
from Rs. 2,495.00
from Rs. 2,495.00
New in
Pure Viscose Muslin Sea Green Digital Print Long Suit

Pure Viscose Muslin Sea Green Digital Print Long Suit
from Rs. 2,495.00
from Rs. 2,495.00
New in
Brown Pure Viscose Muslin Digital Print Long Salwar Suit

Brown Pure Viscose Muslin Digital Print Long Salwar Suit
from Rs. 2,495.00
from Rs. 2,495.00
New in
Pure Viscose Muslin Digital Print Long Salwar Kameez

Pure Viscose Muslin Digital Print Long Salwar Kameez
from Rs. 2,495.00
from Rs. 2,495.00
New in
Pure Lawn Cotton Digital Print Peach Dress

Pure Lawn Cotton Digital Print Peach Dress
from Rs. 2,195.00
from Rs. 2,195.00
New in
Pure Lawn Cotton Light Cyan Digital Print Suit

Pure Lawn Cotton Light Cyan Digital Print Suit
from Rs. 2,195.00
from Rs. 2,195.00
New in
Beige Pure Lawn Cotton Digital Print Salwar Suit

Beige Pure Lawn Cotton Digital Print Salwar Suit
from Rs. 2,195.00
from Rs. 2,195.00
New in
Pure Lawn Cotton Digital Print Daily Wear Salwar Kameez Pink Color

Pure Lawn Cotton Digital Print Daily Wear Salwar Kameez Pink Color
from Rs. 2,195.00
from Rs. 2,195.00
New in
Pure Lawn Cotton Digital Print Daily Wear Lavender Dress

Pure Lawn Cotton Digital Print Daily Wear Lavender Dress
from Rs. 2,195.00
from Rs. 2,195.00
New in
Pure Lawn Cotton Light Cyan Digital Print Daily Wear Suit

Pure Lawn Cotton Light Cyan Digital Print Daily Wear Suit
from Rs. 2,195.00
from Rs. 2,195.00